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ABOUT ANFA HOLDING |
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Home > About Anfa Holding |
An ambitious, determined, and fair company, we give a new definition
to international trade.
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 Bridging the Gap
Our mission is to bridge the gap between suppliers and distributors of basic foods and consumer goods in the third world, and to bring quality and affordability to the final consumer. |
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Building Solid Partnerships
We work in partnership with both suppliers and distributors to achieve a strong market penetration for featured food and consumer products in the long run. |
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Focused at all times
We bring the best products at the most competitive prices to each market which we target, along with a leading market expertise, thus meeting the best interest of both customers and suppliers.
Determined to lead
Our objective is to secure a dominant and sustained market share for each product that we select, in targeted markets.
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Building Solid Partnerships
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We maintain a network of exclusive relationships with leading suppliers and distributors, strengthened through long-lasting, mutually profitable business partnerships.
Supplier Advantage
Based on a solid experience of African markets and an extensive network of reliable business partners operating leading distribution channels throughout Africa, we constitute the ideal partner for food producers and consumer good manufacturers, who want to successfully enter fast growing markets. We offer:
- A Culturally adequate approach to local business communities
- In depth knowledge of local market specifications
- Well established relationships with distributors
- Access to local market intelligence based on input from our local agents
- Reliability and commitment to meeting supplier’s long term objectives
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Local Distributor Advantage
Anfa Holding Corporation establishes exclusive partnerships with leading consumer good and food distributors in Africa, providing them with access to a continually expanding catalog of goods, competitive pricing and product expertise.
We thus present them with the fundamental assets to secure a leading position on their respective markets.
We offer:
- Privileged access to a wide range of products
- Products sourced to best suit particular customer needs (tailor-made approach)
- Best pricing for all levels of quality
- In depth knowledge of products and markets
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